Director of Marketing Communications, Roshan TDCA Ltd.
Job Description:
Create and implement brand strategy for Roshan and its sub brands including mobile money arm of Roshan, M-Paisa
Plan the advertising and sponsoring activities with Sales, Marketing, Products and Retention teams in order to launch communications built to increase revenue
Cooperate with creative advertising, media agencies and market research agencies based in Dubai and Kabul
Coordinate the BTL (below the line) and ATL (above the line) campaigns; launch OOH communications, posters, banners, leaflets, radio, TV and branded integration efforts
Manage the Advertising/Promotions budget and administer the production of marketing collaterals both locally and internationally
Work closely with the Corporate Social Responsibility team in order to communicate the social initiatives Roshan has in place around Afghanistan
Plan and design sponsorship initiatives with local media houses and the advertising agency
Execute all other needed logistic and operational activities
Train and mentor a team of five local Afghans in daily operations, oral and written presentation skills
Work closely with Senior Management for decision-making in challenging environment and emerging market, with a 70% illiteracy rate
Qualifications:
At least 5 years of experience in Marketing/Communications department on the client side marketing or in an advertising agency
Strong interpersonal skills and communications skills mandatory
Wireless telecom and international experience a plus
Adventurous candidate who is looking for a challenge but also looking to gain an incredible and rewarding experience, surrounded by people of like-minded/international background
Location: Kabul, Afghanistan
Salary/Bonus: Package designed to attract the best candidate
Start Date: July 1, 2011
About Roshan:
Roshan is the leading GSM cellular service provider in Afghanistan, with coverage in over 230 major cities and towns and over 3.5 Million Active Subscribers. Since its inception in the market in January 2003, Roshan has invested up to $390.4 million in implementing and maintaining a high quality network. Roshan is dedicated to the reconstruction of Afghanistan by providing the highest standards of service, creating new businesses, training future leaders and developing entrepreneurial spirit.
The word "Roshan" means "light" in both of the national Afghan languages, Dari and Pashto. The name Roshan was given by the people of Afghanistan as Roshan brings a promise of hope, development, and a brighter future for Afghanistan.
